‘Full funnel measurement must accelerate’ – media priorities for Arla Foods’ Rob Edwards
Edwards, left, and The Media Leader's Ella Sagar
Video | The Media Leader Interview
Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.
Edwards was a big prize winner at our Media Leader Awards last month — Advertising Leader of the Year — and spoke to us at The Media Leader Summit in London.
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