Five Secures Fosters To Sponsor Grand Prix Show
Channel Five has secured Fosters as the sponsor of its new six-part series, Be A Grand Prix Driver.
The deal will include sponsorship credits and branding on all the on-air trailers for the show, as well as off-air advertising in Emap’s men’s lifestyle magazine, FHM.
FHM.com will also launch a specially branded Fosters channel featuring highlights from the series, interviews with the competitors and previously unshown footage from the Be A Grand Prix Driver race days.
Commenting on the deal, John Botia, brand director at Fosters, which is the official sponsor of the British Grand Prix and Grand Prix motor racing worldwide, said: “The broadcast sponsorship will build awareness of the brand’s involvement with Formula 1 Grand Prix in the run up to the Fosters British Grand Prix in July.”
Earlier this month, Channel Five secured Black & Decker as the sponsor of its Hot Property show, which gives viewers the opportunity to win a home if they can guess how much it costs (see Five Secures Black & Decker For Hot Property Sponsorship).
Channel Five: 020 7550 5555 www.channel5.com
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