Freeserve Secures Deal To Promote Twentieth Century Fox
Freeserve has secured a major advertising deal with Twentieth Century Fox Home Entertainment and has launched a research study to gauge the effectiveness of the online partnership.
The 12-month deal, thought to be the biggest of its kind between an internet service provider and a film company, will see the new FOXTVDVD.co.uk website integrated within the Freeserve portal to provide new features and promotions on the ISP’s Entertainment and Today channels.
Extensive rich media advertising will run across key products to promote the new FOXTVDVD brand, which has been set up to bring together key Twentieth Century Fox TV franchises such as The Simpsons, 24 and Buffy The Vampire Slayer.
It is hoped that the partnership will provide the fan-base of the hit TV shows with a primary destination for the latest news, features and promotions, as well as driving sales of DVDs.
Freeserve has also launch a joint research project with Twentieth Century Fox Home Entertainment and Greenroom Digital to measure shifts in brand awareness, effects on sales and the success of different online marketing activities throughout the duration of the deal.
Commenting on the initiative, Freeserve’s advertising sales director, Dave McCall, said: “We are looking forward to seeing this campaign roll-out and are certain the results will be both positive and will have an interesting influence on future online work.”
The strategy was developed by Greenroom Digital and was brokered by Freeserve’s client sales manager, Andrew Cocker.
The online advertising industry received a boost last week with news that UK internet ad spend increased by 18.7% year on year during 2002 to almost £200 million (see
Freeserve: 0845 070 0066 www.freeserve.co.uk
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