MediaTel Insight: The War’s Effect On US Advertising
At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity.
Also On MediaTel Insight Today…
Murdoch Closes In On Satellite Dream
Rupert Murdoch’s News Corporation is in prime position to take control of DirecTV after its only rival for the US satellite broadcaster withdrew from the bidding process.
Boom Years Ahead For Subscription TV
Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group.
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