Mirror Appoints Director Of Strategic Development
Trinity Mirror is continuing the shake-up of its national newspaper division with the appointment of ex-management consultant, Humphrey Cobbold, to the newly created post of director of strategic development.
Cobbold, who previously worked for US management consultancy McKinsey & Co, will take up the position in June and will focus on the strategic development of the group’s flagship Daily Mirror title.
Speaking at the recent World Newspaper Congress, Cobbold laid out his strategy for newspapers operating in the economic downturn. He noted that “downturn winners” share a common-sense characteristic in that they cut costs more wisely and invest the proceeds to grow their businesses and profits.
Trinity Mirror recently ended the costly discounted coverprice strategy at the Daily Mirror and analysts are expecting further cost cutting initiatives to be implemented across the group (see Daily Mirror Cuts Cover Price).
Cobbold’s appointment is being seen as part of a management shake-up of the newspaper group, following Sly Bailey’s appointment as chief executive last December (see Bailey Leaves IPC To Replace Graf At Trinity Mirror).
Earlier this month Trinity Mirror’s marketing director of national newspapers, Alisdair Luxmoore, became the latest to fall foul of the re-shuffle (see Trinity Mirror Axes Senior Marketing Director), following in the footsteps of Mark Haysom, who left the company leaving Bailey to take direct control of the national newspaper titles.
Prior to this Joe Sinyor, chief executive of newspapers, resigned after failing to secure the chief executive’s position and reportedly disagreeing with Trinity Mirror chairman, Sir Victor Blank, over strategy (see Trinity Mirror Loses Head Of National Newspapers).
Trinity Mirror: 020 7293 3000 www.trinitymirror.com
Recent Press Stories from NewsLine Trinity Mirror Axes Senior Marketing Director Mirror Pilots New Magazine For The Over 50s The Times To Promote New Public Sector Supplement
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left