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MediaTel Insight: CRM Spending To Grow 30% By 2006
The global customer relationship management market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. However, despite modest growth, various innovations are set to bring about a sea change in the way companies acquire and pay for CRM solutions.
Also On MediaTel Insight Today…
Bailey Seeks To Cut Costs At Trinity Mirror
Sly Bailey, chief executive of Trinity Mirror, has apparently ruled out the demerger of the company’s national and regional newspapers but is expected to announce shortly a thorough cost-cutting programme.
Media Habits Of Movers And Shakers Under Scrutiny
Ipsos-RSL has issued Europe 2003, its fourth annual report on the attitudes and media habits of the continent’s elite residents.
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