The UK TV market has shown no sign of increased advertising revenues, but audiences to commercial TV have risen in the first half, according to communications consultancy Media Audits.
This has resulted in a decline in costs per thousand (CPT) of between 2% and 5%, depending on the audience demographic.
Viewing figures from BARB show that average weekly viewing time to total TV rose by 6.2% year on year during the first six months of 2003.
Across the whole of the year, Media Audits is forecasting that overall UK advertising will see a 2% deflation in CPTs.
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