MediaTel Insight: UK TV Sees Media Deflation, US Set For Inflation

There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits Group.

Also On MediaTel Insight Today…

Paid Search Will Boost Modest US Online Ad Growth

The huge success of the paid search advertising market will be a key component in the modest recovery of US internet advertising this year, according to Jupiter Research.

Executive Travellers Drive Hot Spot Market

Although consumer awareness of hot spots is now relatively high, the market for these services has not progressed beyond the business travel community.

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