MediaTel Insight: Analogue TV Switch-Off Strategies Needed
The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics.
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SMS Is Most Effective Direct Marketing Method, Claims Enpocket Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns.
US Advertising Grows Almost 6% In 2002 US advertising spending rose by 5.9% in 2002, according to preliminary figures from Nielsen Monitor-Plus.
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