MediaTel Insight: Will Europeans Respond To MMS Marketing?

Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes. However, research shows that consumers may not be so readily won over.

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Consumer Approval For Online Xmas Shopping The growing popularity of online shopping in the US is illustrated by a new survey from WSL Strategic Retail in which 73% of those questioned said that they made purchases via the internet in the 2002 Christmas period. Broadband Modem Revenues On The Slide Revenues from sales of broadband modems and gateways fell by 11% during 2002, as technology prices plummeted.Subscribers to MediaTel Insight MediaTel Insight MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.