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MediaTel Insight: UK Advertising Growth Forecasts
A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch to Universal McCann’s comparatively exuberant 5.9%.
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US newspaper advertising expenditure grew by 4.4% to $12.8 billion in the fourth quarter of 2002, according to preliminary estimates from the Newspaper Association of America (NAA).
Overdue Growth For WLAN Hardware Market
Worldwide sales of wireless LAN equipment totalled $1.68 billion during 2002, according to a new study from Infonetics Research.
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