The Brief – Wednesday 10 December – EU investigates Google, Gemini will have ads, WPP wins UK government media account and more

🤖 Google has reportedly told advertisers it will be bringing ads to its Gemini AI chatbot in 2026, though the company has denied publicly denied the report. (Adweek)

⚠️ Google is under investigation by the European Union over its AI search programmes. The European Commission has outlined concerns that Google has used content from web publishers for features like AI Overviews and AI Mode without providing publishers “appropriate compensation”, or the capacity to refuse such use of their content. (European Commission)

🚨 WPP has won the UK government’s media account. Previously the government had been serviced by Omnicom’s MG OMD. (The Times)

📱Reddit is rolling out new safety features for teens following the institution of Australia’s under-16 social media ban. (Reddit)

📺 Disney’s ABC has extended late night host Jimmy Kimmel’s show through 2027. It comes after Kimmel was briefly taken off air this summer amid criticism from US President Donald Trump. (New York Times)

👬 Adform, a buying platform, has announced a new partnership with RTL AdAlliance, the international sales house of RTL Group. The partnership brings together RTL AdAlliance’s reach of more than 30m European households with Adform’s programmatic technology, and will enable international advertisers to launch more targeted ATV campaigns.(Adform)