Bacardi Picks MegaPoster For Outdoor Marketing Blitz

Popular drinks brand Bacardi has handed a massive national poster campaign to large-format outdoor specialists MegaPoster, spearheaded by a four site package in Manchester, Leeds, Liverpool and Bristol.

The campaign will run throughout August and continues the FMCG brand’s established ‘Welcome to the Latin Quarter’ marketing theme. There will be a total of eight sites employed by Bacardi in the campaign, with Megaposter’s giant landscape banners forming half of the promotion.

The sites in Manchester, Leeds, Liverpool and Bristol have all been selected due to their close proximity to bars, restaurants and clubs in each of the city centres.

Commenting on the promotion, Ian Bohn, sales and marketing director at MegaPoster, said: “This is a serious branding campaign which will achieve maximum impact and also deliver targeted audiences of young people out to enjoy themselves and in spending mode.”

The marketing push follows the launch of a public consultation by Ofcom on new rules governing the advertising of alcoholic drinks on television. The new regulations could force Bacardi to re-think its marketing strategies, as the regulator looks set to outlaw advertisements showing drinks being ‘sloshed liberally around a crowded party room’, an image synonymous with recent Bacardi campaigns (see Ofcom Calls Time On Loosely Regulated Alcohol Adverts).

MegaPoster recently extended its portfolio of giant billboards with the acquisition of two prime sites in Birmingham and Liverpool. The move took the company’s total to more than 30 sites nation-wide and pushes MegaPoster higher in the pecking order of outdoor advertising heavyweights (see MegaPoster Boosts Portfolio With Two New Sites).

MegaPoster: 020 7960 6037 www.megaposter.co.uk

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