Time to get studying – the Media Mind Quiz returns for 2026
“Are we ready? Who’s going to take on Goodstuff to become Media Mind 2026?” Simon Redican, founder of Media Mind
The Media Mind Quiz is returning for 2026 and kicked off with a breakfast briefing held earlier today at the Odeon in Leicester Square, London.
The briefing brought the industry together to introduce category partners, this year’s quiz teams, and to spotlight the theme of the importance of human knowledge in an AI landscape.
Following the launch and success of last year’s quiz, this year’s competition will be even bigger with more teams going head-to-head in what has been described as the “ultimate inter-agency quiz.”
Media Mind founder, Simon Redican, outlined the role of the quiz and its importance. He said: “Media Mind is here to allow people in media to meet their peers, have fun and show the power of humans in the era of AI.”
The industry partners for this year’s quiz will be the Advertising Association, ISBA, and the IPA.
Graeme Griffiths, director of research, IPA, said: “Media Mind is a great initiative that has allowed us to meet and mix with our contemporaries and show how important it is for everyone in media to build a well-rounded knowledge of the industry.”
Network partners are Astus, Captify and Roku. NABS is the Media Mind Quiz charity partner for 2026.
Quiz categories
Quiz categories and sponsors were also introduced, and are as follows:
Amazon is the streaming category sponsor.
DCM is the cinema category sponsor.
IAB is sponsoring the creator marketing category.
JICMAIL is sponsoring the mail category.
Newsworks is the newsbrands category sponsor.
The PPA/ Magnetic is the magazine media category sponsor.
Radiocentre is sponsoring the audio category.
Thinkbox is sponsoring the TV category.
UKOM is the online audiences category sponsor.
Key dates
Two quiz nights will take place between March and June, with teams of eight going head-to-head.
The quarter finals will then be held between 24 September and 22 October.
The semi-finals and final will be held on 12 November.
The teams entered so far are as follows:
Group A’s teams are: Aviva, Radioworks, Ebiquity, Global, Goodstuff, MGOMD, and Starcom.
The quizzes will be held at Goodstuff on 15 April and 18 June.
Group B’s teams are: Bauer, Condé Nast, ITV, December 19, Bicycle, Ozone, Talon, and Zenith.
The quizzes will be held at Condé Nast on 23 April, followed by Zenith on 21 May.
Group C’s team are – Carat, Dooh-it, The Financial Times, JC Decaux, Medialab, PHD, Vevo, and WPP Media.
The quizzes will be held at The Financial Times offices on 16 April and at Medialab on 24 June.
Group D’s teams are – Astus, JAA, Roku, Sky Media, Spark Foundry, The7Stars, and UM.
The quizzes will be held at The7Stars on 6 May and 10 June.
Group E’s teams are – All Response Media, Channel 4, Guardian, Havas, Paramount, P&G, Stack, and Adapt.
The quizzes will be held at Havas on 25 March and 13 May.
Adwanted CEO, Greg Grimmer, commented: “If you want to win, the best way to stay informed is to read The Media Leader and pay attention to Adwanted Connected.”
If you would like to take part, there are still a couple of places available. Reach out to [email protected] to find out more.
More information about the quiz can also be found here.