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In a defining moment for news, integrity is an advantage worth celebrating.
Celebration and integrity. Two things the industry could use more of right now. That’s why we’re launching the third annual Guardian Advertising Awards.
It’s an important time for our industry. Pressure from billionaire puppeteers, tech bros and politicians means media with integrity matters more than ever.
The good news is that many brands and agencies understand that. Who aren’t just sitting on the sidelines, but are backing quality media, and in our case, quality news.
And rightly so. Quality news is effective with massive reach, and offers advertisers an increasingly rare, trusted environment – the very qualities all advertisers say they want.
That’s something worth celebrating. And celebrate we will
This year’s awards (now open for entries) will specifically celebrate the advertisers, agencies and people who have put their money where their mouth is.
Free to enter, our awards champion campaigns across the Guardian channels that deliver scale, influence and integrity – our unique formula that defines effective advertising today.
The shortlist promises to be strong. Throughout 2025, our campaigns spanned a diverse roster of clients, and we’re eager to see which ones capture the judges’ imagination.
Last year’s winners set a high benchmark
Euromillions was hailed as “a great case study in fun and hedonism”. Our work with Macmillan was recognised for its authenticity and intent. And the Grand Prix went to QVC’s Menopause Your Way, applauded for its bravery, its fresh take on menopause coverage, and its power to reframe perceptions of the brand.
The Guardian Advertising Awards have five categories: everyday brands, brands connecting with big moments, premium brands, brands doing the right thing and challenger brands – plus an overall grand prix winner.
Judges include Karen Martin, chief executive officer, BBH; James Bailey, CEO media, UK & Ireland, Dentsu; Sharon Dhillon, managing director, Initiative; David Wilding, EVP strategy, WPP Media; Elliott Millard, CSO, Thinkbox; Emily Henderson, director, EMEA Media Lab, Google; Leila Siddiqi, director for diversity & inclusion, IPA; Heather Dansie, research and insight director, Newsworks; Florence Morgan, group media & partnerships manager, Tesco; Rachel Hamburger, strategy director, Mother London.
We look forward to seeing your entries.
To enter these awards, please submit your entry to [email protected] by Wednesday, 8 April.
