Viacom Outdoor Appoints New Head Of Agency Sales

Viacom Outdoor has completed its national sales line-up with the appointment of Simon Mead as its new head of agency sales.

The position will see Mead lead two teams responsible for pitching new ideas and creative solutions to agencies. He will work alongside head of specialist sales, Charlie Richardson, who joined the company last September.

Mead will report directly to national sales director, Laura Doughty, who said: “Simon’s track record of sales excellence and innovation, his agency contacts and strong leadership ability will undoubtedly strengthen an already successful team.”

Prior to joining Viacom Outdoor, Mead was one of the founding directors of online broker, E*Trade. He helped to grow the company from nine to 120 employees and led both the customer service and sales teams.

Viacom Outdoor has also promoted Guy Chiswick to the position of agency sales manager within the national sales division. He will head up a team of six servicing agencies including PHD, Starcom Motive and Zenith Optimedia.

Last month Viacom Outdoor snatched the GNER advertising sales contract from Maiden Outdoor, in a move that dealt a blow to its rival’s core railway station business. The deal represents the first rail contract for the company, which has been looking to expanding into the sector for sometime (see Viacom Outdoor Swipes GNER Contract From Maiden).

Viacom Outdoor: 020 7482 3000 www.viacom-outdoor.co.uk

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