Future Appoints Marketing Head For Aggressive Strategy
Future Publishing has announced the appointment of Richard Schofield as its new head of marketing, charged with creating an aggressive new promotional plan for Future’s portfolio of titles.
Schofield will join Future with 13 years’ experience in magazine publishing and marketing, taking up the newly created position after being involved at a senior level on launches, relaunches and the integration of acquisitions for his former employers, Emap.
The move sees Schofield return to the UK after four years with Emap’s operations in Singapore, giving him responsibility for Future’s marketing division with immediate effect. The specialist magazine publisher has plans to more vigorously market its titles spanning 17 diverse subject areas and has charged Schofield with developing and implementing its new promotional plans.
Commenting on the appointment, Robert Price, managing director of Future Publishing said: “Richard is an incredibly experienced marketing man and I believe his range of skills will be of huge benefit to the development of our existing portfolio, as well as helping to deliver on our current plans for growth.”
He added: “He joins Future at a time when we are looking to strengthen our marketing activity and implement some aggressive promotional plans. As we move into 2005 we are planning an extensive array of magazine launches and acquisitions, for which Richard’s experience will prove invaluable.”
The publisher has already begun expanding its magazine portfolio, acquiring What Laptop magazine from rival Crimson Publishing earlier this week in a deal worth £650,000 (see Future Boosts Technology Portfolio With Laptop Magazine) and purchasing computing titles PC Zone and Computer & Video Games from rival Dennis earlier this year (see Future Network Buys Games Mags For £2.5 Million).
The publisher has also set out plans for a raft of new titles next year, hoping to boost revenues by tapping into the US action sports sector with a number of new magazines (see Future To Launch Raft Of Titles Over Next Year).
Future Publishing: 01225 442 244 www.futurenet.com
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