Shark Tale Takes Bite Of October Cinema Admissions

Animated children’s adventure was at the top of the cinema admissions table in October for the second year running, following the huge success of Disney’s Finding Nemo in October 2003, with Dreamworks’ latest animated feature film Shark Tale grossing £19.6 million at the UK box office.

The latest figures from the Cinema Advertising Association show Independent horror film Saw finishing in second place during October, accumulating 6.3 million during the month while romantic comedy Bride And Prejudice snatched third place with just under £4.8 million. Sporting romantic comedy Wimbledon came in fourth place with a total of £4.2 million.

Year to date admissions now exceed 142 million, representing a year on year increase of 5.4%, leading the CAA to predict a record breaking 2004. According to the advertising body, admissions of 180 million now look set to be achieved before the new year.

The success of Shark Tale will be good news for advertisers, as many of the new releases expected to boost admissions in run up to Christmas are childrens’ titles. Films such as The Incredibles, Lemony Snicket and The Polar Express are expected to prove popular amongst families with kids around the festive period, while more adult offerings such as Bridget Jones: The Edge of Reason and Phantom of the Opera look set to draw adult audiences in their millions to the silver screen.

CAA: 020 7534 6363
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