Sky Expands Interactive Offering With Puzzler
The UK’s leading puzzle publisher and supplier, Puzzler Media Limited is joining forces with satellite giant BSkyB to offer a selection of pay-play puzzles to Sky Active subscribers.
The games are suitable for adults and children of all ages and will include a selection of Wordsearch puzzles updated daily, with Crossword, and Kriss Kross puzzles to follow. Regular competitions will also be a key feature of the service.
Will Harding, Sky interactive’s commercial director, partnerships, said: “We are pleased to be able to link up with the leading puzzle brand in the UK ‘Puzzler’ to provide an even wider selection of content to our viewers on the new-look Sky Active.”
Games and puzzles have proven to be amongst the most effective drivers of usage and revenue in interactive television and will another dimension to Sky Active, which was redesigned last month and now offers a more televisual and engaging service to viewers (see Sky Revamps Interactive Services To Engage Viewers).
Mel Lewis, managing director of Puzzler Media said: “We are convinced by the huge potential this opportunity offers and are delighted by the prospect of working with Sky Active to develop this extremely exciting medium. Our thirty year experience of puzzle creation will enable us to make the Puzzler iTV service the very best of its type.”
Puzzler Media is the UK’s leading publisher of puzzle content and sells over 17 million puzzle magazines annually. In addition to magazine publishing, Puzzler provides content on the web, CD-Rom’s and on the NTL and Homechoice TV platforms as well as to a host of leading newspapers and magazines.
Sky has placed great importance on its interactive offerings in recent months. A presentation given the Media Research Group conference in Madrid last month outlined the broadcaster’s progress in driving interactive advertising, claiming that a total of 520 interactive campaigns had been run on the platform by the end of October, compared with just 17 interactive commercials in 2000 (see Sky Unveils Interactive Advertising Insight).
Sky: 08702 40 40 40 www.sky.com
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