IPC To Take On Sneak With Teen Version Of Now
IPC will this week take on Emap’s Sneak in the increasingly competitive teenage magazine market with the launch of TeenNow, a spin-off of its highly successful celebrity magazine Now.
The new younger version of Now will initially launch as a one-off before being rolled out as a weekly celebrity magazine for older teenage girls interested in the latest gossip on the rich and famous.
The 92-page title will be priced at £1.50 and will be edited by Now’s deputy editor, Jeremy Mark, who said: “There hasn’t been a magazine on the market that gives teenagers their weekly fill of celebrity news and gossip in a language and style that they appreciate, until now.”
The first issue of TeenNow will feature an exclusive interview with teen heart-throbs Busted, MTV presenter Dave Berry spills the beans on how he picked up Sugababe Heidi Range and EastEnders stars, Joe Swash and Pooja Shah, pose for a glamorous photo shoot. Readers can also expect to find posters of Brit winners, The Darkness, US rap star 50 Cent, Orlando Bloom and Justin Timberlake.
Teenage lifestyle magazines have had a rough ride recently and the latest ABC results for the six months to December 2003 show that Hachette Filipacchi’s market leading Sugar saw circulation decline by 9.2% year on year to 291,794. Increasing competition in the sector also recently forced Emap to announce the closure of J-17 following a 6% year on year decline in circulation to 134,650, down from 143,308 in the same period the previous year (see Emap Confirms J-17 To Close And Face Suspended).
However, Emap’s teen gossip magazine, Sneak, continues to gain ground with an impressive 20.4% year on year increase in circulation to 104,174. The title for 13 to 19 year-olds has proved there is a sizable gap in the market for celebrity news and gossip (see Emap Sneaks Back Into Phone Booths With Advertising Push).
IPC Media: 0870 444 5000 www.ipcmedia.com
Recent Magazine Stories from NewsLine Price Is Right For Top Job At Future Publishing Natmags To Extend Trial Of Compact Cosmopolitan Durex Backs Out Of Sugar Sponsorship Deal
Subscribers can access ten years of media news and analysis in the Archive