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Sharewatch: Aegis Suffers After Losing UK Chief
Global Advertising giant Aegis suffered a 1.03% dip in week on week analysis, closing at 96˝p on Friday following the resignation of UK and Ireland chief executive, Mark Craze. The sudden departure marks the end of Craze’s fifteen year reign at the helm of the company, although he leaves on amicable terms and with the company performing well (see Craze Steps Down From Aegis After Fifteen Years).
UBC Media also dipped slightly last week, losing 0.78 to 31žp following a marketing expansion by MXR, the digital radio consortium, to cover, among others, UBC Classic Gold. The move will see the UBC station enjoying increased promotion of its digital broadcasts (see MXR Expands Marketing Remit To Focus On Brands).
Elsewhere, media stocks in general were cheered last week following publication of the Bellwether report from the IPA. The report revealed that the long-awaited UK advertising recovery is gathering pace, with the economic climate stabilising and business confidence gradually returning to marketing executives.
Capital Radio in particular enjoyed a rise in week on week analysis, climbing by 2.04% to close at 500p at the end of Johnny Vaughan’s first week as breakfast show presenter on the group’s flagship station, Capital FM (see Capital Pushes Vaughan With TV Ad Campaign).
The closing prices of media company shares on Friday were:
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