Magic Targets London’s Top Spot With £1 Million Push

Emap is preparing to plough a massive £1 million into TV advertising for its popular music station, Magic 105.4, in a bid to propel the station to the top spot in the capital.

The new campaign will be the first new creative for Magic in 12 months, with a 30-second commercial created by St Luke’s. Launching on 12 September, the campaign focuses on the station’s music output, moving on from last year’s “Familiar World” spot (see

Magic Attempts To Cast Spell Over London Listeners

Magic Attempts To Cast Spell Over London Listeners

Magic Attempts To Cast Spell Over London Listeners

Magic Attempts To Cast Spell Over London Listeners Emap Signs Holmes To Front Magic 105.4 Show), while My Magic Music, a new Saturday afternoon show featuring singers and songwriters favourite tracks begins on the 17th (see Craig David To Launch New Magic Show).

The latest RAJAR audience figures show the station adding 9.2% to its weekly reach year on year in the three months to June. Magic’s total audience now stands at 1.686 million. The station’s share has also risen, adding 0.5% points in the same period to total 5.1%, making it the second most listened to commercial radio station in London, behind Capital.

Emap: 01733 568 900 www.emap.co.uk