CIM Appoints Charity Boss As New Chief Executive

The Chartered Institute of Marketing (CIM) has announced the appointment of Christine Cryne as their new chief executive officer, taking over from interim CEO John Coke, who has managed CIM since April 2004.

Cryne joins from a high profile role as executive director of the Muscular Dystrophy Campaign, where she increased membership by 20% and added significant growth to turnover. She was previously marketing director at Help the Aged and has broad marketing experience with roles at IPC Magazines, Sharwoods, RHM, Schweppes and Unilever.

Commenting on the new position, Paul Gostick, CIM’s international chairman said: “The wealth of commercial, marketing and senior business management experience Christine brings represent a great asset for CIM. This experience has been developed in sectors as varied as charities, publishing and FMCG. She benefits from considerable involvement with organisations that possess similar branch and member networks to our own.”

Cryne will take up the position in March of this year.

Chartered Institute of Marketing: 01628 427 500 www.cim.co.uk

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