Evening Standard’s October Circulation Drops

The Evening Standard newspaper has once again felt a circulation loss after the introduction of the two new free newspapers onto the London market, dropping 2.4% month on month to 281,915 copies in October’s ABCs.

The paper, which increased its cover price from 40p to 50p in August (see Standard Raises Price As London Lite Launches), may be suffering from the influx of free papers onto the market. However it has managed to halt the rate of decline from its August figure, when it dropped 7.6% to 289,254 (see London Lite Wins Battle Of Free Papers For September).

News International’s free evening paper, thelondonpaper, recorded a 15.41% rise in its distributed copies to 377,582, surpassing rival London Lite, which rose 3.67% to reach 372,580 people in the capital.

However, it was the morning Metro that recorded the greatest ABC figure, of 557,258, a 1.37% improvement on its September figure of 549,713. Financial free paper City AM also managed to boost its distribution, up 2.45% to 92,900 copies.

ABC: 01442 870 800 www.abc.org.uk