ITV Signs Its Second Largest Sponsorship Deal

ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.

The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.

Thomas Bittinger, marketing director at Reckitt Benckiser, said: “As one of the biggest advertisers in the UK, this is a significant commitment from us to the power of television and the continuing return on investment ITV delivers across our portfolio of brands.

“We look forward to further developing our association across all communication platforms with Emmerdale over the next 12 months.”

Gary Knight, brand partnerships director at ITV Sales, said: “This is a fantastic investment and endorsement into not only the power of television advertising but also to the development of ITV’s brand partnerships programme.

“ITV continues to deliver volume and value for our key brand partners and we’re also delighted that Reckitt Benckiser are fully exploring every cross platform opportunity for this deal.”

ITV: 020 7843 8000 www.itv.com