Bango Signs Mobile Search Marketing Agreement With Yahoo!

Bango, the mobile internet platform provider, has announced an agreement with Yahoo! to deliver search marketing products and services to the mobile marketplace.

Bango now offers Yahoo! search advertising products and services to mobile content providers, through the integration of Bango’s platform and Yahoo’s mobile marketing service.

This is intended to create a one-stop solution to allow businesses of all sizes to easily establish a mobile presence and billing capability, then create mobile search advertising campaigns on Yahoo! to target users who are looking for products and services through their mobile devices.

In addition, businesses can track the performance of their Yahoo! mobile search ad campaigns through Bango’s mobile analytics tools to measure the long-term value of the customers they acquire through those campaigns.

Ray Anderson, chief executive officer at Bango, said: “Bringing together the power and simplicity of the internet with the reach and revenue potential of mobile is driving the web business model into its next phase of growth.

“This relationship between Yahoo! and Bango unlocks the value of the mobile internet so that every business can capitalise on that growth.”

Michael Bayle, senior director at Yahoo! Search Marketing, said: “The rapid growth in internet usage from mobile devices has opened up many new opportunities for businesses to reach customers at their point of interest.

“We’re very pleased to work with a leading provider like Bango to help businesses drive traffic to mobile sites and measure the effectiveness of their advertising investment.”

Yahoo!: 020 7808 4200 www.yahoo.co.uk