Bet365 To Sponsor Bravo’s Italian Football

Betting and gaming group bet365 is to sponsor men’s entertainment channel Bravo’s exclusive live coverage of Football Italia‘s Serie A league as part of the Flextech-owned channel’s new Autumn line-up.

The deal, in excess of six figures, was negotiated between Dale Micklewright of ids and Ryan Illingworth of The Media Advisors, and will see the partnership deliver bet365 an association with Bravo’s primary audience of 18-44 year old males.

Bet365’s sponsorship includes the live match every Sunday as well as a recorded match mid-week and the weekly magazine show Gazzetta Football Italia, hosted by pundit James Richardson and featuring Bravo’s exclusive new signing, ex-Lazio player and football legend Paul ‘Gazza’ Gascoigne.

James Wildman, executive sales director at ids, said: “We are delighted bet365 is on-board as Serie A’s sponsors. bet365’s association with Serie A reflects the significance and popularity of the Italian league to football fans across Britain.”

Steve Freeth of bet365 added: “We are extremely excited to be sponsoring Serie A on Bravo. The Italian league is extremely important to our users and Bravo provides us with a target audience that is spot on for us.”

Bravo: www.bravo.co.uk