NTL Announces Details Of Quadruple-Play Package

NTL:Telewest has announced details of its new quadruple-play offer which will include free TV to any new fixed line phone customer.

NTL says that its TV offering is “superior to Freeview” and will allow subscribers access to advanced next generation services, including video-on-demand.

The quadruple-play package is the first and only offer of its kind in the UK and comes just three weeks after the announcement of the Virgin Mobile acquisition.

Customers will be able to choose any two products from the company’s quad-play portfolio for £20 a month, any three for £30 or any four for £40.

Steve Burch, NTL:Telewest’s chief executive officer, said: “The quad-play product will be the first time we’ve combined a Virgin branded service with NTL:Telewest products: no other company has the capability to provide such total flexibility for the consumer. These offers show that as a combined company we’re putting the consumer at the heart of everything we do.

“Our free TV offer is also hugely significant. Why pay upfront for a Freeview box without access to the most advanced TV features, when with us you’ll pay nothing upfront and get access to it all?

Burch added: “Unlike our competitors, whose offers are focused on driving take-up of a particular service, we’re going to let the consumer decide what combination of products they want. We’re confident that the variety and flexibility of our consumer offers will put us in a strong position versus our competitors.”

NTL: 01256 752000 www.ntl.com