MTV Could Launch User-Generated Content Channel

According to reports in the trade press, MTV is looking for a digital agency to provide support for the launch of a user-generated content channel.

The reports claim that the broadcaster is intending to launch a television channel made up wholly of user-generated content, with negotiations with the agencies expected to be finalised some time later this year.

It is thought that the new channel will seek to capitalise on the success of websites which offer primarily user-generated content, such as YouTube, the video sharing site, and MySpace, the popular social networking website purchased by Rupert Murdoch’s News Corp last year.

The reports also say that the channel will not only allow users to upload content but will also enable them to create their own programme schedules.

MTV: 020 7478 6000 www.mtv.co.uk