ABC Results Jul-Dec 2005:TV Listings Suffer Decline, While Soap Sees Mixed Results
The latest ABC results for the TV Listings magazine sector, reveal a depressed market, with just two publications managing to increase sales.
IPC Media’s Whats on TV managed to retain its position as market leader, despite incurring the largest actual loss in circulation, dipping by 84,601, to 1,502,977.
TV Choice from H Bauer Publishing, enjoyed the largest % increase in the sector, rising by 9.8% year on year and adding a massive 107,955 onto its circulation. The title now commands a circulation of 1,212,246.
Total TV Guide did not fair so well for the German publisher, dropping 4.5% year on year, with its circulation going down to 92,004.
IPC’s other offerings, suffered declines across the board, with TV Times and TV & Satellite Week, both seeing dips in circulation. The publications went down by 13.9% year on year and 1.9%, respectively.
The publisher’s latest venture into the TV Listings market also lost out, with TV Easy losing 55,416 from its Janurary to June figure, currently commanding a circulation of 284,602.
The BBC’s Radio Times lost 1.3% year on year, taking its circulation down to 1,093,850, while Radio Telefis Eireann’s RTE Guide managed a year on year increase of 1.4%.
| TV Listings Magazines Jul-Dec 2005 Year On Year Comparisons | |||||
| Title | Publishing Co | Jul-Dec 04 | Jul-Dec 05 | Acutal Change | % Ch |
| Radio Times | BBC Worldwide Ltd | 1,108,718 | 1,093,850 | -14,868 | -1.3 |
| RTE Guide | Radio Telefis Eireann | 113,033 | 114,670 | 1,637 | 1.4 |
| Total TV Guide | H Bauer Publishing | 96,388 | 92,004 | -4,384 | -4.5 |
| TV Easy | IPC Media Ltd | n/a | 284,602 | n/a | n/a |
| TV & Satellite Week | IPC Media Ltd | 211,150 | 207,119 | -4,031 | -1.9 |
| TV Choice | H Bauer Publishing | 1,104,291 | 1,212,246 | 107,955 | 9.8 |
| TV Now! | Minjara Ltd | 40,282 | n/a | n/a | n/a |
| TV Quick | H Bauer Publishing | 337,149 | 285,733 | -51,416 | -15.3 |
| TV Times | IPC Media Ltd | 473,956 | 407,878 | -66,078 | -13.9 |
| Whats On TV | IPC Media Ltd | 1,587,578 | 1,502,977 | -84,601 | -5.3 |
The soap market enjoyed more gains than losses, with IPC tx’s Soaplife leading the way and adding an impressive 4,254 to its circulation during the period. An increase of 5.3%, taking it to 84,296.
Hachette Filipacchi saw mixed results, with Inside Soap retaining its position as market leader and managing to push its circulation up by a slight 0.4% year on year, to 183,026.
The publishers other offering in the sector, All About Soap suffered a year on year dip of 2.4%, taking its circulation down to 70,118.
| Soap Magazines: Jul-Dec 2005 Year On Year Comparisons | |||||
| Title | Publishing Company | Jul-Dec 04 | Jul-Dec 05 | Actual Change | % Change |
| All About Soap | Hachette Filipacchi | 71,825 | 70,118 | -1,707 | -2.4 |
| Inside Soap | Hachette Filipacchi | 182,351 | 183,026 | 675 | 0.4 |
| Soaplife | IPC tx | 80,042 | 84,296 | 4,254 | 5.3 |
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 16 February 2006. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database.
ABC: 01442 870 800 www.abc.org.uk