Urban music radio station Choice FM has unveiled a revamp of its programming for 2008.
The GCap Media station is extending the breakfast show by an hour, giving it a four hour running-time from 6am-10am.
The latest RAJAR figures, for the third quarter of 2007, reveal that the show had a weekly reach of 229,000 listeners, an increase of more than 20,000 year on year (see Magic 105.4 Is London’s Top Breakfast Listen).
In addition to the extended breakfast show, the station is introducing a new Saturday night rap show hosted by DJ Phoebe One.
Choice FM is also introducing a Saturday morning programme called Girls Like Us as well as new shows for DJ Hosteppa, DJ Abrantee and Chris Phillips.
GCap Media: 0207 663 7000 www.gcapmedia.com