New research from the Radio Times shows that R.Times readers are selective viewers of television, and tend to be lighter viewers. Radio Times readers expressed a preference for some soap operas, news, drama and cultural prog- rammes. TV Times/TV Quick readers like soap operas, sitcoms, emotional dramas, and comedies.
No/Hrs
RADIO
WHAT’S
TV
TV
Hours
TIMES
ON TV
TIMES
QUICK
0-20
62
45
46
47
21-40
29
38
38
39
41+
8
14
16
13
Average
18.6
23
23.1
23
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