Kiss And Galaxy In Cross-Network Alliance

Emap’s Kiss is to join forces with Chrysalis’ Galaxy to provide easier access to creative solutions and cross-network opportunities for clients to target the young adult audience.

Launching today, the initiative begins with a heads of radio breakfast meeting which will open the debate on how brands can make the most of the new partnership.

The breakfast will be presented by Steve Parkinson, marketing communications director of Emap Radio and managing director, Kiss Brand; Martyn Healy, managing director Galaxy Radio; Andy Carr, commercial director, Emap Youth; Andy Moore, brand development manager, Chrysalis Radio; Andy Roberts, group programming director, Kiss Network; and Mike Cass, galaxy brand programme director.

Following the breakfast,Roberts and Cass will host a series of ‘Creative Clinics’ in which agencies and clients can brainstorm bespoke young adult focused brand solutions that can run across both the Kiss and Galaxy Networks.

In a joint statement Parkinson and Healy said: “Kiss and Galaxy are both in fantastic health reaching over 5.2 million adults every week.

“Our brands have a unique bond with a distinctive audience, and by offering advertisers open access to our programmers and creatives, this exciting partnership will leverage our consumer connection to provide truly unique and groundbreaking opportunities across our networks.”

At the start of February, NewsLine revealed that Emap and Chrysalis were in discussions over the sharing of their programming across Kiss and Galaxy in an effort to challenge the BBC for younger listeners (see Emap And Chrysalis To Share Programming).

At the last RAJARs, Total Kiss Network had a weekly reach of 2.9 million, up 26.8% year on year, whilst Total Galaxy Network (including digital stations) had a weekly reach of 2.6 million, up 4.4% year on year (see BBC Stations Continue To Perform Well).

Chrysalis: 020 7221 2213 www.chrysalis.com Emap: 01733 568 900 www.emap.co.uk