IPC has released detailed findings from holiday surveys inserted in 21 different IPC magazines in September 1993. 4,539 primary readers’ responses are included in the survey, just under 3,000 of these females. The research brochure provides a full demographic breakdown and detailed methodology, and runs to 38 pages covering topics such as:
Types of holiday
Destinations visited
Financing the holiday
Choosing a holiday
Other influences
Information and media sources
Planning and booking
Customer satisfaction
Last holiday
Holiday priorities
Benefits of holiday
Getting ready
The results provide straight counts across the whole sample and specific data linked to IPC titles. PC analysis available. Call: Roy Hooper – 071 261 5629
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