TV listing and shopping magazines have the greatest circulation totals in the UK, according to today’s consumer magazine July to December 2006 concurrent release from the ABC.
Sky’s subscriber magazine, which has now been taken over by News International’s News Magazines division (see News International Company Scoops Sky Mag Contract), has a total circulation of more than seven million copies, up almost 2% year on year.
Customer magazines from supermarket giants ASDA and Tesco showed high circulation figures, with ASDA’s title up more than 19% year on year but down almost 5% period on period at around 2.8 million.
However, IPC Media’s What’s On TV, took the top prize for actively purchased titles, netting an ABC total of more than 1.4 million, despite a 4.4% year on year drop in circulation.
TV Choice bolstered its circulation, by almost 12% year on year, to leave its total figure now standing at around 1.3 million, whilst the Radio Times remained fairly static at just over a million copies.
New digital format, Dennis Publishing’s online lads mag Monkey, has reported an ABCe of 209,612, twice the publication’s original target of 100,000. Since its launch on 1 November 2006 (see Dennis Launches New Online Lads Mag), the format has proved successful, with other companies such as NatMags planning their own versions (see New Online Mag To Launch In March).
Detail reports on all major magazines sectors to follow for the rest of the day on NewsLine…
ABC: 01442 870 800 www.abc.org.uk ABC Electronic: 01442 870 800 www.abce.org.uk