This weekend the ITV website pulled in over 650,000 views of three different versions of the murder of Coronation Street character Liam Connor.
Fans were given access to all three murders – filmed to act as decoys to prevent details of the real ending from getting out – plus a look behind the scenes at the filming of each one.
The three versions saw Liam shot during a paintballing session, pushed from a high balcony and being knocked down by a car.
In the three hours after the programme there were half a million views of the three different endings, while over 5,000 have people downloaded a mask of Tony, the character suspected of being behind the murder.
A spokesman for ITV said: “Having gone to trouble of shooting the different murders it was felt that loyal fans of the show should be given the opportunity to watch them all. Our hunch that this footage would be popular was proved right – in fact far more people watched it than we predicted.
“Viewers want to engage with our content on many levels and our website offers us the platform to let them do so. This is all part of making the ITV website the home for fans of our shows and is just one example of what they can expect over the coming months.”
ITV: 020 7843 8000 www.itv.com