Dennis Acquires Technology Website

Dennis Publishing has acquired technology website bit-tech.net, bolstering its technology portfolio of magazines and websites.

Launched in 2001, bit-tech.net publishes in-depth reviews, news, features and technology information, and joins Dennis brands such as brands such as PC Pro, itpro.co.uk, knowyourmobile.co.uk and iGizmo.

The site currently attracts over 1.05 million unique users and generates 6.6 million page impressions per month, said Dennis.

The entire editorial, advertising and development team will be hired as Dennis Publishing employees and will continue to work in the Ascot premises. They will report into Barry Cronin, publishing director of the digital technology portfolio at Dennis.

James Tye, CEO at Dennis Publishing, said: “bit-tech.net is a respected and authoritative website with a vibrant and growing community. It is an excellent complement to our existing IT portfolio and the acquisition will boost our technology site traffic levels to over 3.35million unique users per month.

“At this traffic level we are able to offer our advertisers both massive reach and precise targeting as and when required. The move also underlines our commitment as a leading digital publisher in the UK and I very much look forward to working with Hugh and his talented team over the coming months.”

Dennis Publishing: 020 7907 6000 www.dennis.co.uk