ABC Introduces Six-Monthly Online Audits To Media Owners

ABC has announced that magazine publishers will soon have the opportunity to publish official six-monthly online figures, alongside their half-yearly print circulation figures.

The new reporting standard scheme was successfully introduced to regional media owners last month, and is now set to be extended to include all media owners.

ABC has introduced new certificates to include a minimum of monthly and daily unique user figures, along with additional information that publishers may require.

The new certificates will also contain charts, which ABC say will provide users with a clear visual understanding of online activity.

However, media owners will still be able to conduct the previous monthly audits if they wish, as well as the new six-monthly certificates.

In a statement, ABC said that the new reporting standards have been designed to ensure ABC and ABCe meet the changing needs of publishers and their cross platform performance.

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