Channel 4’s Director Of Marketing Steps Down

Polly Cochrane, Channel 4’s director of marketing, is to leave the broadcaster after 10 years following a restructure of her division.

Cochrane is expected to leave in the new year after overseeing the planning stage of the marketing, communications and audiences reorganisation.

It is understood that Channel 4 will not be directly replacing Cochrane, who has responsibility for six departments and was last month given an expanded role including the broadcaster’s research operation.

Cochrane said: “It has been a privilege to be entrusted with the Channel 4 brand during such a dynamic period of diversification and change.”

It is expected that Channel 4’s marketing operation will be cut back by about 15% to 20% as part of plans to reduce overall staff numbers from 1,000 to about 850.

During her time at the broadcaster, Cochrane has overseen the development of the broadcaster’s multi-platform products including E4, More4, 4 Music and 4oD.

She was also responsible for the launch of in-house as agency 4 Creative and is a director of Freeview.

It was revealed last week that Channel 4 has abandoned plans to move into digital radio (see Channel 4 Abandons Digital Radio Venture).

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