The Nuts magazine website has undergone a revamp, featuring a revamped football section and ‘Ten-second’ entertainment reviews.
IPC said that the site, which will now be updated more frequently, is easier to navigate and provides more creative opportunities for advertisers, with more prominent ad positions.
New features include Spambank, which showcases humorous web content and Web Games, looking at online, console games and game trailers.
Keith Walker, editor of nuts.co.uk, said: “Nuts.co.uk has a fantastically loyal audience and we’ve worked closely with them all the way through the redevelopment process. From back to front, the site has improved.
“We’ve trebled the number of entry points from the home page and developed even more engaging content throughout.”
Digital sales director Andrew Sanders said: “Not only have we ensured that standard ads are more prominent than ever before, but we have also created a host of new high impact formats that will engage the audience and deliver results for advertisers without disrupting the user experience.”
Nuts: www.nuts.co.uk