Newsquest Media Group is the latest regional media owner to release data on the new ABCe six-month certificate.
The data will cover the Newsquest network of local branded media sites, including the herald.co.uk, dailyecho.co.uk, theargus.co.uk and thepress.co.uk.
Newsquest will join Northcliffe Media Network, GMG Regional Media and Johnston Press in publishing six-monthly audits.
Johnston Press signed up to the ABCe certificate just last Friday (see Johnston Press is set to release six-month ABCe data).
Roger Green, MD of Newsquest Digital Media, said: “We are committed to the transparent reporting of our network in order to demonstrate not only the size of our audiences across the UK, but more importantly the localness of those audiences.
“The growing online power of our local and regional media brands combined with our traditional strength in print deliver unrivalled an-platform opportunities for advertisers,” he added.
Martyn Gates, director of newspapers at ABC, said: “It is fantastic to see Newsquest signing up to the ABCe six-monthly certificate. This clearly demonstrates the importance for media owners to provide advertisers with figures which are credible, comparable and transparent.”
Newsquest: 01932 821 212 www.newsquest.co.uk ABC Electronic: 01442 870 800 www.abce.org.uk