Facebook Set To Trial New Ad Service
Facebook is set to kick-start its new interactive ad service trial in the UK next week.
The trials – with eight unnamed partners – are expected to last for just over a month, before the platform becomes open to all advertisers.
The new engagement advertisements will allow site users to send brand-related virtual gifts and become a fan of the product or service, while on the same page.
Black Chandlee, Facebook’s EU commercial director, said: “We’re doing it in a way that is consistent with consumer expectations.”
He added: “This adds the element of engagement, something closer to making brands part of the conversation.”
Paramount Pictures’ promotional clip of Ben Stiller’s new comedy started the ad trial in the US, although it has received a number of complaints after controversial words were used in the video footage.
Adidas and Betty Crocker are among other companies set to use the ad service on the US Facebook site.
The trial is said to be Facebook’s latest attempt to refine its advertising policy, following criticisms over its previous Beacon ad programme.
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