Boris Johnson’s Who Do You Think You Are? Proves Popular

BBC One’s second episode of the family roots programme, Who Do You Think You Are? featuring Boris Johnson, proved to be a winner with more than 7 million peak viewers last night.

The hour-long show, which uncovered details about Johnson’s Turkish great-grandfather, pulled in over 6.8 million average viewers with a 28% audience share between 9pm and 10pm.

ITV1 struggled to compete during the peak time slot with a repeat of Taggart, which only gained 3.1 million viewers with just below 13% of the audience share.

Channel 4’s Big Brother, on at the earlier time of 9pm, attracted more than 2.7 million viewers with an average audience share of 11.5%, while BBC Two’s House of Saddam slipped to just under 1.5 million viewers.

ITV peaked in the early evening slots, with a run of Emmerdale, Coronation Street and most of The Bill, as well as with some of its International Football coverage of the England v Czech Republic match in the late evening.

However, BBC One still remains the most popular choice with viewers throughout the day with Olympics 2008 – which gained a 35% audience share during the 12.45pm to 5.15pm afternoon slot.

Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.

BBC: 020 8743 8000 www.bbc.co.uk ITV: 020 7843 8000 www.itv.com Channel Four: 020 7396 4444 www.channel4.com