ITV Announces Two New Sponsorship Deals

ITV has announced two new sponsorship deals, with Sekonda and Ford, for programmes that include top celebrities such as Rihanna, Michael Buble and Will Young.

Sekonda is set to sponsor a music package on ITV1 which includes its new variety show For One Night Only and the one-off show hosted by Fearne Cotton, Everybody Dance Now.

The deal will include mobile interactive bumpers, with creative by Fin.

Helen Campbell, commercial manager at Sekonda, said: “Sekonda are once again extremely happy to be associated with ITV.”

Meanwhile, Ford will advertise the ‘All New Ford Fiesta’ in a sponsorship deal with The Fashion Show on ITV2.

The Fashion Show, a new programme to the channel, will be hosted by Abigail Clancy and is set to feature celebrity guests, a live band and a catwalk.

Mindshare negotiated the broadcast and online sponsorship deal for Ford, which will incorporate creatives by Smithereen and Ogilvy.

ITV: 020 7843 8000 www.itv.com