Magic 105.4 In Sex And The City Promotion

Starting today for one week, Magic 105.4 is becoming Sex and the City FM to promote the release of the Sex and the City movie.

During this week Magic will run a promotional competition, entitled ‘Sex and the City’s Gorgeous Giveaway’, featuring hourly rounds of trivia on the characters, New York, fashion, cocktails and nightlife.

From 7am to 6pm, listeners can phone in to win their share of £20,000 worth of designer prizes. With every wrong question, the hourly prize fund will roll-over to the next hour.

Promotional activity will also include five daily ‘Sixty Seconds of Sex in the City’ features, where one-minute clips from the movie will give an insight into the lives of the film’s four central characters.

Karen Stacey, broadcast sales director, Bauer Advertising, said: “We are delighted to be working with the new movie Sex and the City. This partnership has allowed us to demonstrate Magic 105.4’s ability to offer creative that will truly engage our listeners whilst driving audiences to see the movie.”

Bauer Advertising: www.baueradvertising.co.uk