Magic 105.4 Has Highest Weekly Reach In London
Magic 105.4 once again had the highest weekly reach in London, at around 1.9 million listeners, after a year on year increase of 6.2%, according to RAJAR figures for Q1 2008.
Its share of listening, at 5.8%, down by around 1.7% points year on year, was level with that of Heart 106.2 FM, which enjoyed a year on year upturn of around 7.4%.
Heart 106.2 FM’s weekly reach now stands at more than 1.8 million listeners, following an increase of over 8.8% year on year.
The station came out on top in terms of average hours per listener, with a year on year rise of more than 2.9% giving it a total of seven hours.
95.8 Capital Radio and Magic 105.4 were not far behind, on almost 6.5 hours and just over 6.5 respectively.
95.8 Capital Radio enjoyed year on year growth of around 4.9%, while Magic 105.4 declined around 5.7% over the same period.
There was a big increase in reach for Kiss 100 FM, of more than 16.7% year on year, giving it a total of almost 1.6 million listeners, overtaking 95.8 Capital Radio, on more than 1.5 million listeners.
95.8 Capital Radio saw a year on year downturn in its reach, of 3.7% although it was up by around 3% on the fourth quarter of 2007.
Its share of listening, meanwhile, remained static year on year, at 4.6%, although it was down period on period by around 2.1 %.
It was a good quarter for Kiss 100 FM, as the station saw its share of listening grow by a very impressive 10.2% year on year, taking its total to just under 4.5%.
Its average hours per listener figure, however, was down both year on year and period on period, by more than 3.2% and 4.7% respectively.
Its total average hours per listener now stands at six hours.
Virgin Radio London, meanwhile, recorded a weekly reach of almost 1.1 million listeners, with a share of around 3% and an average hours per listener of just under six hours.
Virgin changed its reporting methodology in Q2 2007, with Virgin Radio London now representing all analogue listening in London.
Total Virgin (London) had a weekly reach of more than 1.1 million, with an average hours per listener of 6.3 and a share of 3.3%.
| March 2008 RAJAR Weekly Reach (000s) Comparisons | |||||||
| Ending Mar 07 | Ending Jun 07 | Ending Sep 07 | Ending Dec 07 | Ending Mar 08 | YoY % Change Mar 07 vs Mar 08 | QoQ % Change Dec 07 vs Mar 08 | |
| 95.8 Capital Radio | 1,623 | 1,519 | 1,707 | 1,517 | 1,563 | -3.70 | 3.03 |
| Heart 106.2 FM | 1,698 | 1,810 | 1,948 | 1,842 | 1,848 | 8.83 | 0.33 |
| Kiss 100 FM | 1,356 | 1,515 | 1,592 | 1,429 | 1,583 | 16.74 | 10.78 |
| Magic 105.4 | 1,806 | 1,963 | 2,027 | 1,969 | 1,918 | 6.20 | -2.59 |
| Virgin Radio London | n/a | 1,092 | 1,057 | 1,085 | 1,080 | n/a | -0.46 |
| Total Virgin (London) | n/a | 1,161 | 1,127 | 1,156 | 1,148 | n/a | -0.69 |
| March 2008 RAJAR Share of Listening Comparisons | |||||||
| Ending Mar 07 | Ending Jun 07 | Ending Sep 07 | Ending Dec 07 | Ending Mar 08 | YoY % Change Mar 07 vs Mar 08 | QoQ % Change Dec 07 vs Mar 08 | |
| 95.8 Capital Radio | 4.6 | 4.1 | 4.7 | 4.7 | 4.6 | 0.00 | -2.13 |
| Heart 106.2 FM | 5.4 | 6.2 | 6.2 | 6.2 | 5.8 | 7.41 | -6.45 |
| Kiss 100 FM | 3.9 | 4.5 | 4.3 | 4.2 | 4.3 | 10.26 | 2.38 |
| Magic 105.4 | 5.9 | 6.2 | 6.2 | 6.1 | 5.8 | -1.69 | -4.92 |
| Virgin Radio London | n/a | 3.0 | 2.9 | 2.9 | 2.9 | n/a | 0.00 |
| Total Virgin (London) | n/a | 3.3 | 3.2 | 3.4 | 3.3 | n/a | -2.94 |
| March 2008 RAJAR Average Hours Per Listener Comparisons | |||||||
| Ending Mar 07 | Ending Jun 07 | Ending Sep 07 | Ending Dec 07 | Ending Mar 08 | YoY % Change Mar 07 vs Mar 08 | QoQ % Change Dec 07 vs Mar 08 | |
| 95.8 Capital Radio | 6.1 | 6.0 | 5.9 | 6.6 | 6.4 | 4.92 | -3.03 |
| Heart 106.2 FM | 6.8 | 7.6 | 6.8 | 7.3 | 7.0 | 2.94 | -4.11 |
| Kiss 100 FM | 6.2 | 6.6 | 5.7 | 6.3 | 6.0 | -3.23 | -4.76 |
| Magic 105.4 | 7.0 | 7.1 | 6.6 | 6.6 | 6.6 | -5.71 | 0.00 |
| Virgin Radio London | n/a | 6.0 | 6.0 | 5.7 | 5.8 | n/a | 1.75 |
| Total Virgin (London) | n/a | 6.2 | 6.3 | 6.3 | 6.3 | n/a | 0.00 |
New RAJAR specification introduced in Q2 2007. Please use caution.
RAJAR: 020 7292 9040 www.rajar.co.uk