GMG agrees a Rock deal with First Radio Sales

GMG Radio has signed a new deal that will see First Radio Sales take over Rock Radio’s national and regional airtime and sponsorship and promotions activity.

First Radio Sales will represent Rock Radio, which broadcasts in Glasgow and Greater Manchester as well as on DAB digital radio in the North East of England and Edinburgh, from December 1.

Stuart Taylor, GMG’s group commercial director and chief executive, said: “The Rock Radio brand fits naturally into the First Radio Sales portfolio. The company specialises in local stations and sells the macro TV regions which works pefectly for our Manchester and Glasgow stations.

“We look forward to a fruitful relationship with them,” he added.

In the latest RAJAR release, Rock Radio 96.3FM (Glasgow) reported an adult reach of 47,000.

For more information, see Mediatel.co.uk’s Radio Database.

Guardian Media Group: 020 7713 4452 www.gmgplc.co.uk/