Google Launches Ad Planner

Google has launched Ad Planner, a free research and media planning tool that connects advertisers and publishers.

The service offers users information about sites that its target audiences are likely to visit, demographic details and related search options.

Ad Planner has been specifically designed for media planners, with functions which enable them to create media plans and export information in to spreadsheets.

Google is expected to use information from third parties as well as its own search engine to gather information for the new Ad Planner tool, which is currently available by invite-only.

This comes just a week after Google announched a new aspect of its Trends tool with Google Trends for Websites, which is designed to allow users to see how popular websites are. It also compares and ranks site visits across geographies.

Earlier this month, Google released a new system that integrates Google Analytics with its Google TV Ads programme, enabling marketers to track the impact their TV ads are having on site traffic (see Google Analytics Integrates TV Ads Programme).

The new services available from Google signal its further investment in to the research and planning industry, following on from its acquisition of online advertising platform, DoubleClick.

Google: 020 7031 3000 www.google.co.uk/