New Ad Tracking Service

IPC are looking for 20 women-targeted advertisers to take part in a new ad awareness study to be launched next year. The research will be conducted by Millward Brown using telephone interviews with around 10,000 women over the year. Respondents will be asked if they have recently seen any advertising for the brands either in the press or on TV and if they buy the product type in question. Advertisers should spend over £200,000 in consumer magazines during 1994 to be eligible. Results will be generally available on a non-specific brand basis to demonstrate the effectiveness of magazine advertising. Contact: Mike Baker, Ad Marketing Controller,

IPC 071-261 6350.