IAB Appoints New Head Of Research

Nicki Lynas has been appointed as the Internet Advertising Bureau’s (IAB) new head of research.

Lynas, former senior manager in the Entertainment & Media practice at PricewaterhouseCoopers, will take up the role on September 9.

Reporting to Guy Philipson, Lynas is charged with driving the organisation’s research and planning programme, as well as overseeing the IAB/PwC adpsend study.

Alongside IAB research manager, Sorcha Proctor, Lynas will be working proactively with IAB members – including portals, search engines and major publishers – to agree research partnerships for the industry, as well as chairing the IAB Research Council and working closely with IAB Europe.

Lynas said: “Becoming part of the IAB is an incredibly exciting move as I have always respected the work they do. As online adspend increases, so too does the need for education and research into how the medium fits alongside more traditional media.

“In addition, the constant innovation in online formats and ad sales means that the role of the IAB is more important than ever in communicating these developments to advertisers.

“I am looking forward to building on their excellent reputation to help the industry tackle the challenges that lie ahead.”

Guy Phillipson, CEO of the IAB, said: “Appointing an exceptional talent such as Nicki is an excellent move for the IAB, and indeed the industry.

“Her planning and strategic strengths will be invaluable as we put together our programme for the rest of the decade, and we look forward to seeing her take the research department to a new level.”

IAB: 020 8683 955 www.iabuk.net